The Actors Centre

The Actor Inc.

WHAT IS IT? As a sole trader, an actor is their own CEO, marketer, PR face and talent. For this very reason you must know how to manage the sea of digital information before you and channel it to your advantage. Many actors “tick the box” when it comes to having a professional presence on social media platforms but lack the organisation and/or skills to fully utilise these tools and transfer their digital network footprint in to a physical network footprint of meeting potential contacts…and maintaining them. This workshop is designed to help actors maximise their self-marketing and networking potential through effective management of their social media and digital information streams. HOW WILL IT WORK? Scouring through the quagmire of social media applications and digital communication options open to you, we will see what you currently have, what you could change and select what is best for you. We will explore the potential avenues for meeting industry professionals and where best to place your resources, time and energy to enable that potential meeting. We will also focus on researching and approaching industry professionals and management of information streams and contacts using the “Hammond Chart”. There will be demos and information sheets to take away – feedback will be provided on your current digital footprint (social media/IT information management). Please feel free to bring laptops and tablets to make amendments on the spot (not obligatory). WHAT DO YOU GET OUT OF IT? More confidence with engaging the industry on a digital level. Effective methods to manage and administrate Actor Inc. to best utilise the resources you have available to you. A clearer understanding of and knowledge of how to transfer that digital networking into actual meetings and opportunities. How proactivity goes hand in hand with not putting yourself at a disadvantage in this highly competitive business. Price: £12.


Neil Rawlinson

Neil Rawlinson trained at Central and is an acting coach/mentor and director. He was Associate Director of DNA Performance Resource in Manchester before moving to London. His ongoing professional experience lies as a director, agent, casting director and work with numerous production companies. As a performer and director he has worked with companies such as Punchdrunk, Ambassador Theatre Group, ENO, The Think Collective, Tom Spindler Presents and Stand-By. As an acting coach/mentor and project manager, Neil has worked with companies such as Arts Ed, The Brit School, Shena Simon College of Performing Arts, Point Blank London as well as the UK Government. He specialises in the development of emotion and truth in performance and professional practice/development of the actor. Neil took over as Membership and Creative Projects Manager of The Actors Centre in October 2011.


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