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Meet our Tutors | John Guerrasio: TV Commercial Primer

Meet our Tutors | John Guerrasio: TV Commercial Primer

3 September 2019

John Guerrasio is a Broadway and West End actor and acting coach who leads our TV Commercial Primer workshop on 15 September. We caught up with John to find out more about the workshop, which offers “an A-Z primer on the world of commercials.”

What is TV Commercial Primer about?

This workshop will offer practical tips on how to master — and enjoy — commercial auditions, as well as help to improve your relationships with agents, casting directors and scene partners.

Over five intensive hours, you will spend time working on actual commercial scripts and get the opportunity to perform on camera several times, watch playbacks and receive individual coaching.


What will the workshop cover?

You will work in a variety of styles ranging from serious and comic to scripted and improvisational. This workshop will also cover how to:

  • Dress for auditions 
  • Analyze commercial scripts  
  • Prepare for the unexpected
  • Identify and broaden your casting range
  • Get the edge on your competition
  • Work with scene partners
  • Use the camera
  • Behave on set and on location
  • Lose your fear and learn to focus
  • Build positive relationships with agents and casting directors
  • Develop persistence and professionalism
  • Project authority, humour and charm   
  • Manage your career effectively
  • Maximize and manage your earnings 

What will members get out of this workshop?

Your will see your confidence and skill grow as you become comfortable on camera while selling both the product and yourself. You will learn how to project authority, humour and charm as well as identifying how to broaden your casting range. This workshop is one that is practical and relevant to the entertainment industry.

TV Commercial Primer takes place on Sunday 15 September and is open to Actor and Industry members. For more information as well as booking links, please click here.

About John Guerrasio
John has starred in many worldwide commercials and has appeared on Broadway and in The West End, as well as being a spokesman for international corporations. He has taught acting in London drama schools and American universities. He has written and presented programs for The Travel Channel and PBS and has just completed a film directed by Barry Levinson.






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